Development of a new and engaging PS4 app for the UEFA Champions League.

Lean user centred design and development of the PlayStation4 Uefa Champions league app.

MY ROLE: UX Research (Lean Methodology), Interaction Design

Final product


PROJECT OVERVIEW

The Client

PlayStation is a gaming brand that consists of four home video game consoles, as well as a media center, an online service, a line of controllers, as well as multiple magazines. It is created and owned by Sony Interactive Entertainment. The original console in the series was the first video game console to ship 100 million units. Sony's latest console, the PlayStation 4, was released in 2013, selling 1 million consoles in its first 24 hours on sale, becoming the fastest selling console in history. 

The Brief

Update the existing Champions league app focusing on usability. Increase the use of the app. Increase the community uptake of the app.

The Problem

The current app provided the right type of consumable content but its design was not user friendly. Testing showed that Users were not able to find locations within the app easily and this was an issue when trying to fight for time around a users gaming experience and also the seamless nature of being able to use alternative sources of information around the champions league.

The Solution

Create a highly engaging and sharable champions league app for football fans, that integrates seamlessly into their gaming experience with little to no friction that provides entertainment and enjoyment that is unrivalled, ensuring that they use the app for their champions league updates while they are gaming rather than other sources. Create an app for football fans whose expectations are of a certain standard drawing from analysis of user research insights and behavioural learnings from other football software and tying it in to the current app.

 

PREPARATION

Duration

4 months

Team

1 UX Designer, 2 UI Designers, 5 Developers

The Tools

  • Pen & Paper
  • Google Forms
  • Indesign
  • Invision

More details to come.


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